SEO and PPC: How to Use Organic Search to Make Every Paid Click Smarter
Most businesses still ask the wrong question. They ask whether SEO or PPC is better, where budget should go first, or which…
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Thoughts on SEO, AI, digital marketing, and life's adventures.
How to Set Up Conversion Tracking That Actually Tells You What’s Working
Stop guessing what's working. Here's how to set up conversion tracking that actually tells you which channels, campaigns, and keywords drive revenue.
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GEO Is Simpler Than People Want to Admit: Do SEO, Build Your Brand, and Show Up Everywhere
Every few days I see another wave of people acting like GEO, AIO, and “LLM optimization” are some mysterious new discipline that…
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The Local Pack in 2026: How Google Decides Who Shows Up in the 3-Pack
The Google Local Pack in 2026 is more competitive and more AI-personalized than ever. Here's exactly how Google decides which three businesses earn those top spots — and what you can do to become one of them.
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SEO Traffic Is Up But Revenue Is Down? You’re Probably Ranking the Wrong Pages
More organic traffic does not automatically mean better SEO. If your money pages are invisible while low-intent blog posts soak up visibility, you may be ranking the wrong pages.
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Google Killed FAQ Rich Results in 2026. Here’s What Smart SEOs Should Do Instead
Google officially killed FAQ rich results in 2026. Here’s what happened, what Google’s own docs say, and what SEOs should do instead now.
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WooCommerce SEO: The Basics Every Store Owner Needs to Know in 2026
WooCommerce SEO in 2026 isn't complicated, but it does require intentional setup. This practical guide covers the fundamentals every store owner needs — from product page optimization and schema markup to technical SEO and local search — with real examples from my work with e-commerce clients.
Read MoreGoogle Just Added a New AI User Agent Called Google-Agent — Here’s What Every SEO Needs to Know
Google quietly launched a new AI user agent called Google-Agent in April 2026, and it's not Googlebot. Here's what it actually is, how it connects to Project Mariner, and what SEOs need to do about it right now.
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Google Says Build for AI Agents Now — But This Is Mostly Better SEO
Google just published a guide called Build agent-friendly websites. That headline sounds futuristic, but the actual advice is refreshingly boring in the…
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Google Just Reported Record Ad Revenue. AI Is the Reason — But Not How You Think.
Google Just Reported Record Ad Revenue. AI Is the Reason — But Not How You Think. Google’s parent company Alphabet just dropped…
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