Thoughts on SEO, AI, digital marketing, and life's adventures.
Google quietly launched a new AI user agent called Google-Agent in April 2026, and it's not Googlebot. Here's what it actually is, how it connects to Project Mariner, and what SEOs need to do about it right now.
Read MoreGoogle just published a guide called Build agent-friendly websites. That headline sounds futuristic, but the actual advice is refreshingly boring in the…
Read MoreGoogle Just Reported Record Ad Revenue. AI Is the Reason — But Not How You Think. Google’s parent company Alphabet just dropped…
Read MoreA local SEO heatmap shows you exactly where you rank on Google Maps across your entire service area — not just near your address. Learn how geo-grid rank trackers work, which tools to use in 2026, and how to turn your red zones into a prioritized action plan.
Read MoreMulti-location SEO isn't just regular local SEO scaled up — it's a different discipline entirely. Here's how I approach ranking each location independently without letting them cannibalize each other on Google.
Read MoreFreepik Just Rebranded as Magnific — And Here’s Why That Matters If You’re Running Any Content Operation If you’ve been anywhere near…
Read MoreA suspended Google Business Profile can wipe out years of local SEO progress overnight. Learn the real reasons GBP suspensions happen — including the agency account issue nobody talks about — and follow the exact reinstatement steps to get your Google Maps listing restored.
Read MoreResponding to a negative Google review the wrong way can do more damage than the review itself. Jonathan Alonso breaks down the exact framework he uses with local business clients to protect their online reputation and turn bad reviews into trust signals.
Read MoreGoogle is retiring Call-Only Ads in 2026, and local service businesses need a plan. Here's exactly how to migrate to RSAs with call assets without losing a single phone lead — plus the call quality angle most guides completely miss.
Read More5 battle-tested persuasion patterns extracted from a real CIA-marketing email — with templates, examples, and anti-patterns you can use in any content.
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