Marketing

Digital marketing strategy, content marketing, and the big-picture thinking behind campaigns that work. From brand building to demand gen — practical advice from the trenches.

Marketing

Apr 30, 2025 5 min read

Why Everyone Thinks They’re a Marketing Expert (And Why That’s Expensive)

73% of marketers say too many cooks ruin the campaign. After 20 years watching committees destroy good work, here's why marketing gets second-guessed more than finance or legal.