Thoughts on SEO, AI, digital marketing, and life's adventures.
I've been watching Google's algorithm evolve for over two decades, but nothing prepared me for the seismic shift toward brand authority SEO that's happened in the last two years. Google now cares more about who you are as a brand than what you're trying to say.
Read MoreGoogle's February 2026 core update fundamentally changed content quality ranking and AI content SEO strategies. Learn how to avoid thin content penalties and adapt to the new local-first, expertise-driven ranking factors.
Read MoreLearn how to build a sustainable link building strategy using digital PR tactics that earn quality backlinks without spammy techniques. Expert insights on relationship-based outreach and value-first content creation.
Read MoreMaster Google Business Profile optimization with this comprehensive guide. Learn proven strategies to dominate local search, boost your local pack rankings, and drive more qualified leads to your business.
Read MoreOn February 3, 2026, Google quietly updated its Googlebot documentation with a significant change: the crawl limit for HTML files dropped from…
Read MoreAnthropic just launched Claude Opus 4.6 and made a brilliant Super Bowl play. Heres why Claude has been my go-to AI for coding, marketing, and analysis—and why Im not switching anytime soon.
Read MoreGoogle's February 2026 Discover update prioritizes local content, expertise, and genuine user value while crushing clickbait. Here's what publishers need to know to adapt and thrive.
Read MoreAfter 20+ years in marketing, AI agents have completely transformed my workflow. Here's how I automated my entire marketing stack and achieved a 67% reduction in manual tasks with 54% better ROI.
Read MoreAfter 20 years in SEO, I tested whether AI agents can replace local SEO agencies. The results surprised me - here's what AI does well, where it fails, and the hybrid approach that actually works.
Read MoreThe Perfect Work Lunch at Section 771 in Downtown Baltimore Yesterday I found myself in downtown Baltimore for a quick photoshoot for…
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