Digital Marketing Strategist
Jonathan Alonso is a digital marketing strategist with 20+ years of experience in SEO, paid media, and AI-powered marketing. Follow him on X @jongeek.
Digital Marketing Strategist
Jonathan Alonso is a digital marketing strategist with 20+ years of experience in SEO, paid media, and AI-powered marketing. Follow him on X @jongeek.
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A high PageSpeed score and strong Core Web Vitals are not the same thing — and confusing them is costing sites rankings. This post breaks down LCP, INP, and CLS, what Google changed in 2026, and exactly what to fix first.
You don't need a week or an agency retainer to audit your site's technical SEO. With the right tools and a clear checklist, you can identify and prioritize every major technical issue — crawl errors, Core Web Vitals failures, schema gaps, and more — in under two hours. Here's exactly how I do it.
Structured data isn't optional for service businesses anymore — it's the code that determines whether Google shows your star ratings, hours, and service areas in search results. Here's exactly which schema types work in 2026 and how to implement them.