entity SEO

Technical SEO

Mar 8, 2026 8 min read

Advanced Schema Markup: Going Beyond the Basics to Win Rich Results

Most sites slap on basic schema and call it a day. Advanced schema markup — built on JSON-LD, entity relationships, and high-impact structured data types — is what actually wins rich results on Google in 2026.

SEO

Feb 11, 2026 4 min read

The Rise of Brand Authority: Why Google Cares More About Who You Are Than What You Say

I've been watching Google's algorithm evolve for over two decades, but nothing prepared me for the seismic shift toward brand authority SEO that's happened in the last two years. Google now cares more about who you are as a brand than what you're trying to say.