B2B Google Ads for Commercial AV: 12-Month Industrial PPC Playbook That Scaled to 2k in One Query
Four agencies swore B2B Google Ads couldn’t scale for commercial AV integrators. We took the budget, fed Google 1,400 negative keywords, imported CRM closed-won data, and let Smart Bidding hunt long-tail queries like “Crestron-certified DSPs for 400-seat divisible ballroom.” One click, 2k deal, 11.4× LTV/CAC. Here’s the exact industrial B2B PPC playbook.
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