Marketing Strategy

Marketing

Mar 8, 2026 7 min read

Agency vs In-House Marketing: An Honest Take After 20 Years on Both Sides

Should you hire a marketing agency or build an in-house marketing team? After 20 years on both sides, here's the honest math on marketing agency cost, real trade-offs, and a framework to help you decide what's right for your business right now.

PPC

Mar 5, 2026 14 min read

What Is PPC? A Plain-English Guide to Pay-Per-Click Advertising

Pay-per-click advertising (PPC) is an online marketing model where you only pay when someone clicks your ad. This plain-English guide covers how the auction works, which platforms matter, the key metrics to track, and practical tips to avoid wasting budget — from someone who's been running PPC campaigns for over 20 years.