PPC

Pay-per-click advertising strategies for Google Ads, Meta Ads, and beyond. Campaign management tips, bid optimization, and how to get real ROI from your ad spend.

PPC

Jan 28, 2026 6 min read

Why Most PPC Campaigns Waste Money (And How to Fix Yours)

Most PPC campaigns waste 10-20% of their budget on irrelevant clicks and low-intent queries. Learn the systematic approach I use to identify and eliminate wasted ad spend before it destroys your ROI.