Thoughts on SEO, AI, digital marketing, and life's adventures.
Answer Engine Optimization (AEO) is the practice of optimizing content to be cited inside AI-generated answers from ChatGPT, Perplexity, and Google AI Mode — and it's reshaping how brands get discovered in 2026. Here's what it is, how it differs from traditional SEO and GEO, and the practical steps you need to take now.
Read MoreAfter 20+ years in SEO, 'how much does SEO cost?' is still the question I get most. The honest answer: it depends — but there are real benchmarks, clear red flags, and a practical framework for figuring out what your business actually needs.
Read MoreThe Google Business Profile Q&A section is one of the most ignored features in local SEO — and with Google's shift to AI-powered \
Read MoreAfter 20+ years in SEO, I've watched the same panic cycle repeat with every major algorithm shift. Here's what the data and my own experience say about which SEO fundamentals still matter in 2026 — and what you can safely stop obsessing over.
Read MoreAfter six months running B2B Google Ads for an industrial client, the data challenged almost everything the sales team believed about how buyers search. Here's what the numbers actually showed — and how it reshaped the entire B2B PPC strategy.
Read MoreThe White House Anthropic executive order threat isn't just a Washington story — it's a warning shot for every business using AI tools in 2026. Here's what the Claude ban means for your workflows, your vendor stack, and your risk exposure.
Read More60% of businesses with verified Google Business Profiles have never published a single post. Here's why your GBP posts strategy matters more than ever in 2026 and how to build one that drives real local SEO results.
Read MoreThe Google Discover algorithm is a machine learning-powered recommendation system that surfaces content without a single search query. Here's how discover feed ranking works, what the February 2026 update changed, and how to build a discover content strategy that gets you into the feed consistently.
Read MoreAndrej Karpathy just open-sourced autoresearch — an AI agent that runs 100 ML experiments overnight, edits its own code, and wakes you up with a better model. Here's what it is, why the program.md architecture matters, and what it signals about where autonomous AI is headed.
Read MoreThe Google March 2026 core update is one of the most disruptive algorithm shifts in years — and it's specifically targeting AI slop. Here's what changed, who got hit by the AI content Google crackdown, and what you need to do right now.
Read More
