Core Web Vitals: The Technical SEO Metrics That Actually Matter
Only 21.98% of websites pass Core Web Vitals. Learn the real-world optimization strategies that matter for LCP, INP, and CLS from 20+ years of technical SEO experience.
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Thoughts on SEO, AI, digital marketing, and life's adventures.
How I Automated My Entire Marketing Stack with AI Agents
The Breaking Point That Started Everything Six months ago, I was drowning. As Head of Marketing at Crunchy Tech, a commercial AV…
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NAP Consistency: The Boring Local SEO Task That Makes a Huge Difference
NAP consistency might be boring, but it's the foundation of local SEO success. Learn why uniform business details across citations can boost your local search rankings by 3.2 positions and discover the systematic approach to audit and fix your business listings.
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E-E-A-T: Why Google Cares About Who Writes Your Content
Google's E-E-A-T framework has become the backbone of how search engines evaluate content quality, and understanding it is crucial for anyone serious about content authority and Google ranking.
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When the Valley Won’t End: Faith and Entrepreneurship Through the Hard Seasons
I’m going to be honest with you. There are nights — and I mean recent nights — where I’m sitting at my…
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Ocean Prime Orlando Review: Our 11-Year Anniversary Dinner
Personal review of our anniversary dinner at Ocean Prime Orlando — real photos, what we ordered, prices, and why it's perfect for a special occasion.
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How I Use Perplexity and Claude to Write Blog Posts That Actually Sound Like Me
Most people use AI to replace their writing. I use it to sharpen my thinking. Here are the exact prompts I use with Perplexity and Claude to research faster, find unique angles, and optimize for SEO without losing my voice.
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11 Years with Kristy — And I Would Do It All Again
Eleven years ago today I married my best friend. Somehow, after more than a decade, I love her more now than the day I said I do.
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The Death of Keyword Stuffing: What Actually Works in SEO 2026
After 20+ years in SEO, I've watched keyword stuffing evolve from best practice to ranking killer. Here's what actually works for content optimization in 2026 and why semantic search rewards value over repetition.
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Trust the Path: A Reflection on Proverbs 3:5-6
There is a verse that has been sitting with me lately. The kind that you read a hundred times over the years…
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