About Jonathan
I am a digital marketing leader with over 20 years of experience driving growth through SEO, paid media, AI-powered automation, and full-funnel marketing strategy.
Marketing Manager — Crunchy Tech
Since September 2023, I have led marketing strategy and execution across three innovative brands — Crunchy Tech, Padzilla, and Unreal Bowling — driving growth through integrated digital, AI-powered, and creative marketing initiatives.
My work spans the full spectrum: SEO strategy (on-page, off-page, and content development), AI-driven lead generation using OpenAI, N8N, and Apollo.io, email marketing sequences and nurture campaigns, full 12-month customer journey mapping, PR and brand storytelling, paid media management across Google and Facebook Ads, and building and leading a global remote marketing team. I create executive reports that align stakeholders and sales teams on performance, ROI, and growth opportunities.
Co-Founder — E2E Service Solutions
Since June 2023, I have co-founded and helped build E2E Cleaning Services from the ground up — a commercial cleaning company based in Orlando, now expanding into a full facilities management company under the E2E Service Solutions umbrella. My role spans startup leadership, operations, Zoho CRM implementation, and growth strategy.
What I Write About
- Search Engine Optimization — Technical SEO, content strategy, link building, and local SEO
- Pay-Per-Click Advertising — Google Ads, Bing Ads, and paid social campaigns
- AI in Marketing — How I use AI agents and automation to scale marketing workflows
- Industry Insights — What is working right now in digital marketing
- Faith & Life — Adventures with my wife Kristy and reflections on Scripture
Founder & CMO — YellowJack Media (2020–2024)
I launched and grew YellowJack Media into a reputable SEO and PPC agency known for efficiency, reliability, and results. Over four years, I developed tailored strategies for clients including Asurion, CNCMachines.com, and Halter Automation — managing teams of SEO and PPC experts, securing high-value contracts, and delivering measurable improvements in traffic, rankings, and ROI.
The work spanned everything: comprehensive site audits, keyword strategy, content optimization, A/B testing for ad performance, cross-functional campaign management, and real-time reporting that gave clients actionable insights. That hands-on agency experience — serving diverse clients with different needs — is what shapes how I approach marketing today.
Education
MBA, American InterContinental University (2007–2008) — The business foundation that complements two decades of hands-on marketing expertise.
Beyond Marketing
Based in Apopka, Florida, just outside Orlando. My wife Kristy and I love exploring new places together — from local day trips around Central Florida to wherever the road takes us. Our Jack Russell Terrier, Nikki, keeps us on our toes at home. Faith plays an important role in my life, and you will find reflections on that woven throughout this blog.
Connect with Me
Career Highlights
Two decades of building, optimizing, and innovating in digital marketing.
2024 - Present
AI & Automation Pioneer
Exploring the intersection of AI agents, marketing automation, and the future of search. Building tools that leverage large language models for marketing workflows.
2015 - Present
Senior Digital Marketing Strategist
Leading SEO and digital marketing strategy for enterprise clients. Specializing in technical SEO, content strategy, and paid media optimization.
2008 - 2015
SEO & SEM Manager
Managed large-scale SEO and SEM campaigns across multiple industries. Developed frameworks for scalable organic growth and PPC optimization.
2003 - 2008
Early Digital Marketing
Started in the early days of search marketing — back when Google was still fresh and SEO was the wild west. Built foundational expertise in web development, analytics, and search optimization.